The Obama Foundation Unveils Fresh Visual Identity
A Celebration of Heritage and Empowerment
The Obama Foundation has unveiled a new visual identity that celebrates its heritage and empowers future generations through immersive design and captivating storytelling. With community at its heart, the organisation’s style revamp ushers in a new era bursting with vibrancy, contemporary flair, and an unwavering spirit of hope.
A Blend of History and Modern Momentum
As with the best rebrands of all time, The Obama Foundation’s new visual identity is a curated blend of history and modern momentum, capturing the brand’s essence while evolving towards the future. With a refreshed colour palette, heritage-inspired typography, and dynamic graphics, the new look is a fluid take on modern design with a sophisticated timeless appeal.
Bespoke Gotham Fonts
Working with Manual Creative, Work & Co, and Myself & Others, The Obama Foundation’s visual identity centres around the theme of honouring the past. Digging into the brand’s heritage, three bespoke versions of Gotham Condensed Bold were created for the project – Gotham Stencil, Gotham Inline, and Gotham Slab. Referencing the font’s association with the ‘Hope’ posters of the 2008 Obama campaign, the new typefaces have evolved into a symbol of hope – a medium to represent diverse voices and perspectives, all with a unique contemporary appeal.
Dynamic Visuals
The playful new typefaces are paired with bold visuals, including dynamic motion graphics inspired by the concepts "advance, uncover, grow, unite, and ambient harmony." With geometric patterns and ripple effects, the visual assets bring a sense of momentum to the visual identity, representing action and meaningful change. The contemporary array of illustrative styles celebrates diversity, using visual storytelling to cover the themes of "empowerment, community, education, and progress."
Conclusion
The Obama Foundation’s new visual identity expertly balances heritage-led design with contemporary progression, proving that modern branding evolutions can be both playful and meaningful. This fresh look is a testament to the power of design in inspiring future generations, and we can’t wait to see how it will be used to make a positive impact on the world.
FAQs
Q: What is the inspiration behind The Obama Foundation’s new visual identity?
A: The new visual identity is inspired by the theme of honouring the past, with a focus on heritage and empowerment.
Q: What fonts were created for the project?
A: Three bespoke versions of Gotham Condensed Bold were created for the project – Gotham Stencil, Gotham Inline, and Gotham Slab.
Q: What are the key concepts behind the visual identity?
A: The key concepts include "advance, uncover, grow, unite, and ambient harmony," which are represented through dynamic motion graphics and geometric patterns.
Q: What are the themes covered by the visual identity?
A: The themes covered by the visual identity include "empowerment, community, education, and progress."
