The Humble Origins of the NBA Logo
The NBA logo is synonymous with sporting excellence, representing the enduring strength and discipline of the sport. However, few people know the surprising story behind its humble beginnings.
The Designer’s Inspiration
The NBA logo was created in 1969 by designer Alan Siegel, who was tasked with creating a simple white silhouette on a red and blue background. But who to feature in the logo? Siegel got in touch with Sports Magazine’s editor Dick Schaap and trawled the archives for the perfect dynamic image. He soon struck gold in the form of a photo of shooting guard Jerry West.
The Perfect Fit
The action shot was captured by photographer Wen Roberts and featured West leaning and dribbling, with a little motion to it. Siegel was attracted to the image because of its vertical composition and dynamic movement. After debuting the design to the NBA, it took just 30 minutes for Commissioner J. Walter Kennedy to approve the design. However, the NBA never confirmed the inspiration behind the logo, and Jerry West never received any royalties.
A Legacy Enduring
The logo has undergone many changes and design iterations since its inception in 1969. Despite some fans calling for a change, particularly after the passing of basketball legend Kobe Bryant in 2020, the logo remains an integral part of the NBA’s identity. The vibrant spirit it represents continues to endure, inspiring new generations of fans and players alike.
Conclusion
The NBA logo’s humble origins are a testament to the power of simplicity and design. The story of Alan Siegel’s inspiration and the NBA’s decision not to confirm the logo’s inspiration serve as a reminder that sometimes the most effective designs are those that are not necessarily about grand gestures, but rather about subtle, effective execution.
FAQs
Q: Who is the figure in the NBA logo?
A: The figure is often believed to be Jerry West, a legendary basketball player.
Q: Who designed the NBA logo?
A: Designer Alan Siegel created the logo in 1969.
Q: Why did the NBA never confirm the inspiration behind the logo?
A: The NBA never confirmed the inspiration behind the logo, and Jerry West never received any royalties.
Q: Will the NBA logo change in the future?
A: It seems unlikely, but the NBA logo’s enduring legacy continues to inspire new generations of fans and players alike.
