French Railways’ Unique Rebranding Effort
The French railway company, SNCF Voyageurs, has recently undergone a rebranding effort, and it’s caught my attention. As someone who hasn’t paid much attention to the branding of French railways since 2019, I’m intrigued by the new approach. The company has launched a unique campaign, featuring 25 different logos designed by various creative professionals, including graphic designers, 3D artists, and embroiderers.
A Diverse Range of Logos
The range of logos is designed to appeal to the diverse range of passengers that SNCF Voyageurs transports daily, which is a staggering five million people. The company aims to create a sense of belonging among its passengers, and the eclectic approach to logo design seems to achieve this goal. The logos are a mix of the cute, the sophisticated, and the nostalgic, drawing inspiration from various decades and styles.
From Retro to Sophisticated
Some of the logos have a distinct retro vibe, paying homage to the best typography of previous decades. Others are more modern and sophisticated, while a few are playful and whimsical. There’s even a logo that seems to have been crafted with the aesthetic of Barbie in mind. The variety is staggering, and it’s clear that the designers were given a lot of creative freedom.
A Bland Corporate Logo
While the 25 logos are a delight, the corporate logo that accompanies them is a letdown. It’s a more traditional, corporate design that seems out of place among the vibrant, eclectic options. I’m not sure why the company felt the need to include a bland logo when the other options are so much more interesting.
Where to See the Logos
The 25 logos can be seen on FLIGHT, the French channel lTF1, and on social media through the brand’s networks. So, the next time you’re in France, be sure to keep an eye out for them.
Conclusion
SNCF Voyageurs’ rebranding effort is a bold and innovative approach to connecting with its passengers. The eclectic range of logos is sure to appeal to a wide range of people, and it’s a great example of how a company can think outside the box when it comes to branding. While the corporate logo may be a letdown, the overall campaign is a success.
FAQs
Q: How many logos were designed for the rebranding effort?
A: 25 logos were designed by a variety of creative professionals, including graphic designers, 3D artists, and embroiderers.
Q: What is the goal of the rebranding effort?
A: The goal is to create a sense of belonging among the company’s passengers, who number five million daily.
Q: Where can I see the logos?
A: The logos can be seen on FLIGHT, the French channel lTF1, and on social media through the brand’s networks.
