Apple CEO Tim Cook Spotted in New Orleans for Super Bowl LIX
Apple CEO Tim Cook was seen making the rounds in New Orleans, where the Super Bowl LIX matchup between the Kansas City Chiefs and the Philadelphia Eagles is being played today. Accompanying him for at least some of that time has been fellow Apple senior VP of services Eddy Cue.
A Night Out in New Orleans
Thanks to his mild-mannered vibe, Cook tends to stand out a little in certain situations. Like in this video where he and Cue are hanging out with DJ Summit while he performs on a balcony overlooking a street-side rave on New Orleans’ Bourbon Street:
Catching the Moment
Someone in the crowd caught the moment, too:
Food and Football
Cook and Cue also went to get po’boys with NFL player Odell Beckham Jr. Perhaps unsurprisingly, the shop’s young patrons cared a lot more about Beckham than the billionaire CEO:
Apple’s Connection to the Big Game
It shouldn’t be surprising that Cook and Cue were seen palling around the city as Apple Music, which Cue heads up, is sponsoring its third Super Bowl halftime show. This year’s headliner is Kendrick Lamar, whose song “Humble” just made an exclusive appearance in the Apple Arcade version of rhythm game Synth Riders for the Vision Pro.
Conclusion
Apple CEO Tim Cook’s surprise appearance in New Orleans for Super Bowl LIX shows that even the most powerful people can have a good time. With his friend and fellow executive Eddy Cue, Cook seems to be enjoying the city’s vibrant atmosphere and taking in the sights and sounds of the big game.
FAQs
Q: Why is Apple sponsoring the Super Bowl halftime show?
A: Apple Music, led by Eddy Cue, is sponsoring its third Super Bowl halftime show.
Q: Who is performing at the Super Bowl halftime show this year?
A: Kendrick Lamar is the headliner for this year’s Super Bowl halftime show.
Q: What is Apple Arcade, and how is it related to the Super Bowl?
A: Apple Arcade is a gaming platform that is part of the Apple ecosystem. The game Synth Riders for the Vision Pro features an exclusive appearance by Kendrick Lamar’s song “Humble”.
