New Research Reveals Marketers Aren’t Using Generative AI to Its Full Potential
Personal Uses Dominate While Marketing Applications Trail
A recent report by Marc Zao-Sanders reveals that while people increasingly use AI for personal support, marketing tasks like creating ads and social media content fall near the bottom of the list.
The Top-100 Gen AI Use Case Report
The research analyzed how people use Gen AI based on online discussions and found a shift from technical to emotional applications over the past year. The top three uses are:
- Therapy and companionship
- Life organization
- Finding purpose
Why Marketers Haven’t Fully Tapped into Gen AI’s Potential
Why aren’t marketers using Gen AI more? Several reasons explain this:
- Many marketers may have misjudged how people use AI, suggesting that AI may help with human whims and desires.
- Users have gotten better at writing prompts and understand AI’s limits.
Learning from Top-Ranked Applications
Marketers can learn from what makes the top AI uses so popular:
- Emotional connection: People value AI that feels personal and supportive. Marketing tools could be more conversational and empathetic.
- Life organization: People use AI to structure tasks. Marketing tools could focus more on organizing workflows rather than just creating content.
- Enhanced learning: Users value AI as a learning tool. Marketing applications could highlight how they help build skills.
Practical Steps for Marketers
Based on these findings, here’s what marketers can do:
- Focus on the personal benefits of AI tools, not just productivity.
- Study good prompts. The report includes examples of effective prompts you can adapt.
- Connect personal and work uses. Tools that help in both contexts are more popular.
- Users worry about data privacy. Be transparent about how you protect their information.
Looking Ahead
Report author Marc Zao-Sanders concludes:
"Last year, I made the correct but rather insipidly safe prediction that AI will continue to develop, as will our applications of it. I make exactly the same prediction now."
Conclusion
While marketing may be one of the less commonly used areas for generative AI tools, this means that you’re not falling behind, as others might claim. By studying what makes top AI applications successful, you can develop better AI strategies for your marketing needs.
FAQs
Q: What is the top use of Gen AI?
A: The top use of Gen AI is therapy and companionship.
Q: Why are marketers not using Gen AI more?
A: Marketers may have misjudged how people use AI, and users have gotten better at writing prompts and understand AI’s limits.
Q: What can marketers learn from top-ranked applications?
A: Marketers can learn about emotional connection, life organization, and enhanced learning to improve their AI strategies.
Q: What are some practical steps for marketers to take?
A: Marketers should focus on personal benefits, study good prompts, connect personal and work uses, and prioritize data privacy.
Q: What is the report by Marc Zao-Sanders?
A: The report is called "The Top-100 Gen AI Use Case" and reveals how people use Gen AI based on online discussions.
