Amazon Introduces AI Topics to Help You Find Your Next Favorite Show
What is AI Topics?
Amazon is rolling out a new feature called AI Topics, designed to help you find content you’ll love on Prime Video. This feature uses artificial intelligence to review your watch history and understand what you enjoy, then analyzes thousands of shows and movies from Prime Video’s library and groups them into relevant topics to choose from.
How Does It Work?
On your Prime Video home page, you’ll see topics curated based on your viewing history – topics like "fantasy quests," "whimsical journeys," "historical epics," "love entanglements," or "mind-bending sci-fi." Select one, and you’ll see movies, shows, and linear channels based on that topic. Choose a title to start watching, or continue refining content with more topics. You can refine your search several times.
Refining Your Search
Another option is selecting "explore more topics" on the home page or any topic page to see a new set of topics. This allows you to further narrow down your search and find content that suits your tastes.
How Does This Differ from Traditional Content Recommendations?
Algorithms have powered content recommendations on streaming services for years, but Amazon is the first to advertise AI recommendations that give the viewer a little control as to where those recommendations lead. Just last month, the service introduced AI-powered summaries that can catch you up on a show without spoiling anything.
What is the Technology Behind AI Topics?
Amazon’s announcement noted the use of "state-of-the-art large language models" but did not specify which ones. The company just introduced "Nova," its own foundation model, earlier this month; the company added that it has over 1,000 AI applications in progress.
Availability
Amazon says this feature is currently in a limited release to select customers. It will be rolling out to more users, including Fire TV, in the next few weeks.
Frequently Asked Questions
Q: How does AI Topics work?
A: AI Topics uses artificial intelligence to review your watch history and understand what you enjoy, then analyzes thousands of shows and movies from Prime Video’s library and groups them into relevant topics to choose from.
Q: Can I refine my search?
A: Yes, you can refine your search by selecting "explore more topics" on the home page or any topic page to see a new set of topics.
Q: Is AI Topics available to all users?
A: No, AI Topics is currently in a limited release to select customers. It will be rolling out to more users, including Fire TV, in the next few weeks.
Q: What technology is behind AI Topics?
A: Amazon’s announcement noted the use of "state-of-the-art large language models" but did not specify which ones.
