With X sinking right into a swamp of bile and Instagram alienating customers resulting from low attain and opaque AI insurance policies, many creatives have been looking for a brand new social media platform that higher meets their wants. The anti-AI Cara social media platform has been one of the promising candidates to this point, however one other app referred to as Cosmos has been gaining traction.
Cosmos is being billed as a “Pinterest for creatives”. Is not Pinterest already for creatives? I hear you ask. Many designers and photographers use the platform for moodboarding and for saving inspiration. However Cosmos seems to be extra particularly aimed on the inventive sector, and it is clear UI is profitable it new customers: prior to now couple of weeks, it is hit primary within the graphics and design class within the Apple App Retailer in 22 international locations and has grown by 100,000 customers. So what’s Cosmos, and what makes it completely different?
The Cosmos social media app was launched in 2023, initially with entry by invitation. It has been gaining extra consideration in latest months after opening entry to all. It goals to place itself as a “discovery engine for creatives”. Customers can save something from the net, curate issues into clusters, and share with the world.
It balances a clear UI design with a refreshing absence of the same old social media trapping that we’re acquainted with (there are not any ‘likes’ and no adverts). “Zero noise or distractions. No likes, feedback, or ego. Simply pure, harmonious expression,” the platform guarantees in its ‘manifesto‘
“Creativity exists on the core of each universe, and right here is not any completely different. Cosmos is a sanctuary for creativeness; a digital backyard ready to welcome you,” it goes on to say.
And AI? There is not any signal of any official coverage. Cosmos says its search characteristic is AI powered. This enables customers to search out content material by shade, phrase, or topic. Cosmos says customers discover the expertise “grounding and immersive, like a type of digital mindfulness amid their day by day routines.”
Two of the primary questions we regularly have with any new social media platform is who owns it and what are they going to do with the information? The proprietor of Cosmos is listed as Cosmos Entity, Inc, which is registered in New York and was co-founded by Andy McCune, who was the co-founder of Unfold, a cell design app that was acquired by the net design platform Squarespace again in 2019. Andy additionally based Galerie Was, a classic furnishings gallery in New York Metropolis.
I additionally marvel how Cosmos is planning to become profitable, and even cowl its prices if it has no adverts. There seems to be a premium subscription choice for $8 a month.
