Features
Wix is a well-known website builder with two products: Wix Classic and Wix Studio. Both products offer similar features, including a comprehensive suite of eCommerce features, CMS features, form features, and support features. They also provide templates to choose from and the ability to generate websites using AI. On the administrative side, features include SEO, marketing, analytics, and design systems. Wix Studio also offers real-time collaboration, allowing entire teams to work on a website simultaneously.
Performance
The performance of Wix Classic and Wix Studio differs in terms of generative AI. Wix Classic generates the entire website, while Wix Studio allows users to choose between a sitemap (pages and sections only) and wireframes (pages, sections, elements, content, and layout), leaving the aesthetics entirely up to the user. Wix Studio also offers more control over design, with precise values, alignments, grids, padding, and even advanced responsive design settings.
Support
Both Wix Classic and Wix Studio offer 24/7 customer support, including an AI chatbot. However, Wix Studio offers priority support on the plus, elite, and enterprise plans, which enables users to skip the queue and get dedicated assistance. Wix also provides self-help resources, including a help center, guides, courses, webinars, resource centers, blogs, podcasts, and newsletters, as well as a forum and Discord community for third-party help.
Pricing and Plans
Wix Classic and Wix Studio offer similar pricing plans, ranging from £9 to £119 per month (excluding VAT). Both products offer a free domain for one year and free hosting. The main difference is that Wix Studio has a limit on CMS items (starting from 1,500 on the most basic plan), while Wix Classic does not. Wix Studio also has an enterprise plan, which requires a demo to learn the cost.
Verdict
Wix Classic’s clunky drag-and-drop movements are no match for Wix Studio’s granular controls, which even first-time website builders can operate. In terms of pricing and user-facing features, both products offer the same thing, making Wix Studio the clear winner.
FAQs
Q: What are the main differences between Wix Classic and Wix Studio?
A: Wix Classic generates entire websites using AI, while Wix Studio allows users to choose between a sitemap and wireframes, with more control over design.
Q: What are the pricing plans for Wix Classic and Wix Studio?
A: Both products offer similar pricing plans, ranging from £9 to £119 per month (excluding VAT).
Q: What is the difference in support between Wix Classic and Wix Studio?
A: Wix Studio offers priority support on the plus, elite, and enterprise plans, while Wix Classic does not.

