YouTube says it will soon be able to find AI copies of celebs and creators

YouTube Partners with CAA to Help Creators Manage AI-Generated Likenesses

YouTube is partnering with the Creative Artists Agency (CAA) to help creators identify content using their AI-generated likenesses on the platform and submit removal requests. The company will test the controls with celebrities and athletes early next year before rolling it out to “top YouTube creators, creative professionals, and other leading partners representing talent.”

New Controls for Managing AI-Generated Depictions

In September, YouTube announced plans for tools that would help manage AI-generated depictions of creators and their voices. Now, the company says it can give celebrities (and soon, creators) the ability to manage AI copies of their likeness, such as their face, “at scale.”

CAA’s CAAVault

Last year, CAA introduced the CAAVault, which scans and stores the digital likenesses of its clients, including their faces, bodies, and voices. This technology will be integrated with YouTube’s new controls to help creators manage their AI-generated likenesses.

How the New Controls Work

The new controls will allow creators to identify and request removal of content featuring their AI-generated likenesses. This will give creators more control over how their digital presence is used on the platform. The controls will be tested with celebrities and athletes early next year before being rolled out to a wider audience.

Conclusion

The partnership between YouTube and CAA is an important step in giving creators more control over their digital presence. The new controls will help to ensure that AI-generated likenesses are used responsibly and with the consent of the creators. As the use of AI-generated content continues to grow, it is essential that platforms like YouTube take steps to protect the rights and dignity of the people who create and share content on their platforms.

FAQs

Q: What is the purpose of the new controls?

A: The new controls are designed to help creators identify and request removal of content featuring their AI-generated likenesses.

Q: Who will have access to the new controls?

A: Top YouTube creators, creative professionals, and other leading partners representing talent will have access to the new controls.

Q: How will the new controls work?

A: Creators will be able to identify and request removal of content featuring their AI-generated likenesses, giving them more control over their digital presence.

Q: When will the new controls be available?

A: The controls will be tested with celebrities and athletes early next year before being rolled out to a wider audience.