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Physicists Tap James Web Space Telescope to Track New Asteroids

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Asteroids were responsible for extinction events hundreds of millions of years ago on Earth, providing no shortage of doomsday film plots for Hollywood.

But researchers focused on asteroid tracking are on a mission to locate them for today’s real-world concerns: planetary defense.

The new and unexpected discovery tool applied in this research is NASA’s James Webb Space Telescope (JWST), which was tapped for views of these asteroids from previous research and enabled by NVIDIA accelerated computing.

### Capturing Asteroid Images With Infrared JWST Driven by NVIDIA GPUs

Observatories typically look at the reflected light off asteroids to determine their size, which can be inaccurate. Using a telescope with infrared, like the JWST, can help track the thermal signals of asteroids for a more precise way at gauging their size.

### Harnessing GPUs to Save the Planet From Asteroids

The 2024YR4 near-Earth asteroid — estimated as wide as 300 feet and capable of destroying a city the size of New York — has a 2.3% chance of striking Earth.

Movies like Armageddon provide fictional solutions, like implanting a nuclear bomb, but it’s unclear how this could play out off screen.

The JWST technology will soon be the only telescope capable of tracking the space rock as it moves away from Earth before coming back.

### Asteroid Hunting: A Global Effort

The work was supported by the NVIDIA Academic Grant Program.

### Conclusion

The study’s findings mark a significant breakthrough in asteroid tracking, as researchers can now detect small asteroids in the main asteroid belt. The new method, which combines previous research, synthetic movement tracking, and infrared observations, will help identify and track asteroids likely to approach Earth, supporting asteroid defense efforts.

### FAQs

Q: What is the significance of the study’s findings?
A: The study’s findings mark a significant breakthrough in asteroid tracking, as researchers can now detect small asteroids in the main asteroid belt.

Q: How does the new method work?
A: The new method combines previous research, synthetic movement tracking, and infrared observations to help identify and track asteroids likely to approach Earth.

Q: What is the significance of the 2024YR4 asteroid?
A: The 2024YR4 near-Earth asteroid has a 2.3% chance of striking Earth and is estimated to be as wide as 300 feet, capable of destroying a city the size of New York.

Q: What is the role of NVIDIA in the study?
A: NVIDIA accelerated computing was used to enable the study’s findings, and the company’s GPU technology was key to unlocking the scientific achievement of detecting the small-asteroid population of the main belt.

Between Russia and Elon Musk, German Voters Face a ‘Dual Front’ of Disinformation

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Targeting Germany: Russia’s Disinformation Campaign Ahead of Federal Election

Last Week’s Sensationalist Claim

Last week, Stephan Protschka, a member of Parliament for the far-right party Alternative for Germany, took to Facebook and Telegram to share a sensationalist article. The country’s Green Party, it claimed, was conspiring with the Ukrainian government to recruit migrants to stage terrorist attacks—and blame his party.

A Torrent of Russian Disinformation

As the vote approaches, Russian influence campaigns have propagated wild claims about sexual, financial, and criminal scandals involving German politicians, playing on social and political tensions that have divided the country, according to researchers who track disinformation and foreign influence operations.

The Goal: Undermine Trust and Bolster the Far Right

The claims have appeared in fake news outlets and in videos that have been altered by artificial intelligence. They have been spread by an army of bot accounts on social media platforms like Facebook, Telegram, and, in a new development, Bluesky. The goal, according to the researchers and Germany’s domestic intelligence agency, is to undermine trust in mainstream parties and media and to bolster Germany’s far right, led by the Alternative for Germany, known as AfD.

Elon Musk’s Support for the Alternative for Germany

Aiming at the same target is the world’s richest man, Elon Musk. His public support of the Alternative for Germany on X, the social media network he owns, has aligned with Russia’s strategic objective to destabilize Western democracies and support for Ukraine.

Mutual Reinforcement

"We’re now dealing with a dual front," said Sasha Havlicek, chief executive of the Institute for Strategic Dialogue, a nonprofit research organization that on Thursday released a report about the Russian disinformation campaign on X. "Between Musk’s overt and the Kremlin’s covert operations, it is clear from the content that there’s mutual reinforcement there."

Targeting Germany’s Election

Germany’s election has become the latest battleground in Russia’s influence campaigns. The Kremlin hopes the outcome of the contest, called ahead of schedule after Chancellor Olaf Scholz’s center-left coalition collapsed late last year, could erode support in Europe for Ukraine, where Russian invaders are grinding down the country’s defenses after three years of war.

Fake News Maven

In Germany, Russia is employing tactics it has honed in France, Moldova, Georgia, the United States, and other countries that have recently held elections, according to disinformation researchers including from the Institute for Strategic Dialogue, CeMAS, and Recorded Future, a threat intelligence company based in Massachusetts.

Deepfakes of Regular People

Not all fake videos feature prominent politicians. Another tactic that has been gaining momentum is altering videos that feature regular people. In January, Natalie Finch, a mental health nurse, made a promotional video on Instagram for the college in Britain where she works, the University of Bradford. Two weeks later the video reappeared on Bluesky, except this time she was not speaking about nursing but the mental health of candidates for Germany’s Christian Democratic Union.

Conclusion

The impact of Russia’s campaign on the outcome of the election remains uncertain. The researchers say the efforts have not so far meaningfully altered voter preferences, but the huge volume of disinformation has certainly seeped into the public discourse, carefully tailored to compound existing social grievances.

Frequently Asked Questions

Q: What is the goal of Russia’s disinformation campaign in Germany?
A: The goal is to undermine trust in mainstream parties and media and to bolster Germany’s far right, led by the Alternative for Germany.

Q: Who is supporting the Alternative for Germany?
A: Elon Musk, the world’s richest man, has publicly supported the Alternative for Germany on X, the social media network he owns.

Q: What is the impact of the disinformation campaign on the election?
A: The impact is uncertain, but the huge volume of disinformation has certainly seeped into the public discourse, carefully tailored to compound existing social grievances.

Q: How is the disinformation campaign spread?
A: The claims have appeared in fake news outlets and in videos that have been altered by artificial intelligence. They have been spread by an army of bot accounts on social media platforms like Facebook, Telegram, and Bluesky.

Director of the Game ‘Avowed’ Says AI Can’t Replace Human Creativity

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The Decline of Narrative Designers in the Video Game Industry

As the video game industry continues to face massive layoffs, narrative jobs are taking the biggest hit. The industry’s job cuts over the past couple of years – more than 30,000 roles were eliminated in 2023 and 2024 – disproportionately affected narrative designers, the creative professionals who craft the story elements of the game and give a title its emotional punch.

A Tough Time to Break In

Even the director of the game Avowed, Carrie Patel, a successful author and narrative developer with over a decade of experience at the game studio Obsidian Entertainment, feels lucky she was able to start her career years ago. She can’t imagine trying to break into the industry under today’s conditions.

"It just seems to be harder and harder to find a path in," Patel says. "I’ve heard colleagues hired within the last three or five years say essentially the same thing."

The Value of Human Creativity

Patel has been with Obsidian since 2013, when she started as a narrative designer on the first Pillars of Eternity, a role-playing game released in 2015. She was narrative colead on the 2018 sequel, Pillars of Eternity II: Deadfire, and went on to work on the narrative design for 2019’s The Outer Worlds.

The Importance of Human Storytelling

Avowed, a first-person fantasy RPG set in the same universe as Obsidian’s acclaimed Pillars of Eternity series, is available today on Windows PC and Xbox Series X via early access. The game’s official launch is on Tuesday, February 18.

Patel is excited to launch a title with a rich, immersive story – especially as the talent required to make such a game becomes more scarce in the industry. "I think RPGs, especially the kind we make, give players an opportunity to show that they’re excited about games that are deep, nuanced, and respect their time," she says.

The Role of Artificial Intelligence

Part of Obsidian’s storytelling success has been its unwillingness to rely on artificial intelligence. "Good game stories are going to be written by good narrative designers," Patel says. AI use at studios has grown over the past few years; a survey of industry workers published earlier this year reported that 52 percent of respondents said they worked at companies using generative AI to develop games.

The Future of Storytelling

Despite corporate interest in the tech, game makers are less positive about AI than they have been in past years. "I don’t think any technology is going to replace human creativity," Patel says. "I think what makes our games special, our stories special, and our dialogues and characters special, are things that I haven’t seen any AI replicate."

Conclusion

In conclusion, the decline of narrative designers in the video game industry is a cause for concern. With the rise of artificial intelligence, it is crucial to recognize the value of human creativity and storytelling. As the industry continues to evolve, it is essential to prioritize human-driven storytelling and narrative design.

FAQs

Q: What is the impact of AI on the video game industry?
A: AI use at studios has grown, but game makers are less positive about AI than they have been in past years.

Q: What is the role of human creativity in game development?
A: Human creativity is essential in game development, and AI cannot replace it.

Q: What is the future of storytelling in the video game industry?
A: The future of storytelling in the video game industry is human-driven, and AI will not replace human creativity.

Alibaba’s Qwen AI to Power Next-Gen iPhones in China

Apple and Alibaba to Collaborate on AI Integration for Chinese iPhones

Apple’s aim to integrate Qwen AI into Chinese iPhones has taken a significant step forward, with sources indicating a potential partnership between the Cupertino giant and Alibaba Group Holding. The development could reshape how AI features are implemented in one of the world’s most regulated tech markets.

The Technical Edge of Qwen AI

Qwen AI is attractive to Apple in China because of its proven capabilities in the open-source AI ecosystem. Recent benchmarks from Hugging Face, a leading collaborative machine-learning platform, position Qwen at the forefront of open-source large language models (LLMs). The platform’s data shows Qwen-powered models dominating the top 10 positions in performance global rankings, demonstrating the technical maturity that Apple seeks for its AI integration.

Regulatory Navigation and Market Impact

The potential partnership reflects an understanding of China’s AI regulatory landscape. While Apple’s global AI features remain unavailable in China due to regulatory requirements, partnering with Alibaba could provide a compliant pathway to introduce advanced AI capabilities.

Development Timeline and Expectations

The timing of the potential collaboration aligns with Apple’s upcoming China developer conference in Shanghai, scheduled for March 25. Industry observers speculate the event could serve as a platform to announce the integration of Qwen AI features into the iPhone ecosystem.

Implications for Developers and Users

For Chinese iOS developers, the potential integration of Qwen AI presents opportunities:

  • Creation of locally optimized AI applications
  • Enhanced natural language processing capabilities specific to Chinese users
  • Seamless integration with local services and platforms

Prospects and Industry Impact

The effects of the partnership extend beyond immediate market concerns. As global tech companies navigate operating in China, the Apple-Alibaba collaboration could serve as a blueprint for future integration.

Conclusion

The potential partnership between Apple and Alibaba could be a game-changer for the tech industry, providing a model for AI integration in China and beyond. As AI capabilities increasingly influence smartphone purchasing decisions, the development is crucial for Apple to maintain its premium market position. The deal would also demonstrate Qwen AI’s capabilities and potential for future partnerships with global technology companies seeking AI solutions.

FAQs

Q: What is Qwen AI?
A: Qwen AI is an open-source AI platform that has proven capabilities in the open-source AI ecosystem.

Q: Why is Apple partnering with Alibaba for AI integration in China?
A: Apple is partnering with Alibaba to adapt to local market conditions and comply with China’s AI regulatory requirements.

Q: What are the implications for Chinese iOS developers?
A: The potential integration of Qwen AI presents opportunities for locally optimized AI applications, enhanced natural language processing capabilities, and seamless integration with local services and platforms.

Q: What is the significance of this partnership for the tech industry?
A: The deal could serve as a model for future AI integration in China and beyond, demonstrating Qwen AI’s capabilities and potential for future partnerships with global technology companies seeking AI solutions.

Next Week Could Be a Wild Ride for Apple Fans

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Apple’s Quiet February: Rumors Abound for iPhone SE 4, iPad, and More

January and February are typically quiet months in the Apple calendar, but not this year. According to recent rumors, February 2025 could be a big month for new product announcements from the tech giant. Here’s what we know so far:

iPhone SE 4: The Most Expected Announcement

We’ve already heard tell that the iPhone SE 4 is coming in February, and while it failed to materialize this week as rumored, there are strong indications it could arrive next week. Mark Gurman, a seasoned leaker, claims the iPhone SE 4 will arrive by next week.

Other Rumors: iPad, Vision Pro, and MacBook Air

We might also see a new iPad, with Gurman stating that shipment from suppliers began in December, with a release predicted for March or April at the “absolute latest”, but potentially much earlier. Additionally, there are rumors of a new Vision Pro, which could be a cheaper version of the AR headset, and an M4 MacBook Air.

What to Expect from the iPhone SE 4

According to rumors, the iPhone SE 4 will have an iPhone 14-esque design, complete with a notch and single camera lens. Internals will likely be up to date, with the A18 chip.

What to Expect from the Other Rumored Products

The new iPad is expected to be a standard update, while the M4 MacBook Air will likely have more power in the same portable package. The Vision Pro, if announced, will be a cheaper version of the AR headset.

Conclusion

It’s looking like a big few weeks ahead for Apple fans, with new products likely to be announced in February 2025. For more predictions about what the year in Mac might look like, take a look at all the Macs we’re expecting to see in 2025.

FAQs

Q: When is the iPhone SE 4 expected to be announced?

A: According to Mark Gurman, the iPhone SE 4 is expected to be announced by next week.

Q: What can we expect from the new iPad?

A: The new iPad is expected to be a standard update, with shipment from suppliers beginning in December and a release predicted for March or April at the “absolute latest”, but potentially much earlier.

Q: Will the Vision Pro be a success?

A: Apple’s AR headset has been declared a flop by many, but the company is reportedly working on a cheaper version, which could revitalize the product line.

Q: What’s the M4 MacBook Air expected to offer?

A: The M4 MacBook Air is expected to have more power in the same portable package, making it a great option for graphic designers and others who need a powerful laptop on the go.

iOS 18.3’s Hidden Feature Killer

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I Upgraded to iOS 18, and My iPhone’s Battery Life Took a Serious Hit

Ever since upgrading to iOS 18, my iPhone’s battery life has taken a serious hit. Things only got worse with subsequent releases, and nothing has been improved by the latest 18.3.1 security patch. By lunchtime, my battery is rarely above 40%, and I’ve had to make power banks my new best friends.

I Decided to Investigate

So, a few weeks ago, I began looking into the issue.

The First Step: Battery Screen in Settings

For any battery drain problem, the first place I always look is under the Battery screen in Settings. This section is a treasure trove of information, not only related to the battery but also to the apps that are running and consuming power. Two charts are displayed here: Battery Level, which shows how the charge level changes at 15-minute intervals, and Activity, which uses a bar chart to illustrate which apps have been active and using battery power in hourly intervals. You can tap on the bars for a deeper dive into what’s been happening on your iPhone during that period.

I Found the Culprit

After more investigating, testing, tweaking settings, and a lot of frustration, I found the culprit: Apple Intelligence. With Apple Intelligence enabled (the setting can be found under Settings > Apple Intelligence & Siri), I found it impossible to make it through a day without recharging. However, with it disabled, my battery life returned to its former levels, allowing me to leave the power bank at home.

The Kicker

And here’s the kicker: I’m not even using Apple Intelligence. I had enabled it briefly for testing, but I quickly moved on to other things. Honestly, I find it pretty underwhelming, but I didn’t expect it to drain my battery so much — especially when it wasn’t actively being used.

Serious Optimization Issues

The effect is consistent across my devices. On my iPhone, MacBook Pro, and even, to a lesser extent, my iPad, the pattern is the same: turn Apple Intelligence on, and battery life drops like a rock; turn it off, and things go back to normal.

Conclusion

It’s clear that Apple Intelligence has some serious optimization issues. While it might have potential for some users, the battery tradeoff is hard to justify right now. If your iPhone’s battery life has been especially bad since upgrading to iOS 18 and you’ve enabled the Apple Intelligence feature, it might be the culprit. I say “might” because this is one of those “your mileage may vary” situations. That said, if you’re not finding Apple Intelligence all that useful, there’s no harm in turning it off to see if it helps.

FAQs

Q: What is Apple Intelligence?

A: Apple Intelligence is a feature that enables your iPhone to learn and adapt to your habits and preferences, providing personalized recommendations and suggestions.

Q: How do I disable Apple Intelligence?

A: You can disable Apple Intelligence by going to Settings > Apple Intelligence & Siri and toggling off the switch next to “Apple Intelligence”.

Q: Will disabling Apple Intelligence affect my iPhone’s performance?

A: Disabling Apple Intelligence should not affect your iPhone’s performance. However, it’s always a good idea to monitor your device’s performance after making changes to ensure that it’s running smoothly.

Q: Can I re-enable Apple Intelligence later if I need it?

A: Yes, you can re-enable Apple Intelligence at any time by going back to Settings > Apple Intelligence & Siri and toggling on the switch next to “Apple Intelligence”.

From Concept to Reality: Navigating the Journey of RAG

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Optimizing RAG Applications from Proof of Concept to Production

Generative AI has emerged as a transformative force, captivating industries with its potential to create, innovate, and solve complex problems. However, the journey from a proof of concept to a production-ready application comes with challenges and opportunities. Moving from proof of concept to production is about creating scalable, reliable, and impactful solutions that can drive business value and user satisfaction.

One of the most promising developments in this space is the rise of Retrieval Augmented Generation (RAG) applications. RAG is the process of optimizing the output of a foundation model (FM), so it references a knowledge base outside of its training data sources before generating a response.

The following diagram illustrates a sample architecture.

In this post, we explore the movement of RAG applications from their proof of concept or minimal viable product (MVP) phase to full-fledged production systems. When transitioning a RAG application from a proof of concept to a production-ready system, optimization becomes crucial to make sure the solution is reliable, cost-effective, and high-performing. Let’s explore these optimization techniques in greater depth, setting the stage for future discussions on hosting, scaling, security, and observability considerations.

Optimization Techniques

The diagram below illustrates the tradeoffs to consider for a production-ready RAG application.

The success of a production-ready RAG system is measured by its quality, cost, and latency. Machine learning (ML) engineers must make trade-offs and prioritize the most important factors for their specific use case and business requirements.

Evaluation Framework

An effective evaluation framework is crucial for assessing and optimizing RAG systems as they move from proof of concept to production. These frameworks typically include overall metrics for a holistic assessment of the entire RAG pipeline, as well as specific diagnostic metrics for both the retrieval and generation components. This allows for targeted improvements in each phase of the system. By implementing a robust evaluation framework, developers can continuously monitor, diagnose, and enhance their RAG systems, achieving optimal performance across quality, cost, and latency dimensions as the application scales to production levels.

Retriever Quality

For better retrieval performance, the way the data is stored in the vector store has a big impact. For example, your input document might include tables within the PDF. In such cases, using an FM to parse the data will provide better results. You can use advanced parsing options supported by Amazon Bedrock Knowledge Bases for parsing non-textual information from documents using FMs. Many organizations store their data in structured formats within data warehouses and data lakes. Amazon Bedrock Knowledge Bases offers a feature that lets you connect your RAG workflow to structured data stores. This fully managed out-of-the-box RAG solution can help you natively query structured data from where it resides.

Data Privacy, Security, and Observability

Maintaining data privacy and security is of utmost importance. This includes implementing security measures at each layer of your application, from encrypting data in transit to setting up robust authentication and authorization controls. It also involves focusing on compute and storage security, as well as network security. Compliance with relevant regulations and regular security audits are essential. Securing your generative AI system is another crucial aspect. By default, Amazon Bedrock Knowledge Bases encrypts the traffic using AWS managed AWS Key Management Service (AWS KMS) keys. You can also choose customer-managed KMS keys for more control over encryption keys. For more information on application security, refer to Safeguard a generative AI travel agent with prompt engineering and Amazon Bedrock Guardrails.

Conclusion

To successfully transition a RAG application from a proof of concept to a production-ready system, you should focus on optimizing the solution for reliability, cost-effectiveness, and high performance. Key areas to address include enhancing retriever and generator quality, balancing cost and latency, and establishing a robust and secure infrastructure.

By using purpose-built tools like Amazon Bedrock Knowledge Bases to streamline the end-to-end RAG workflow, organizations can successfully transition their RAG-powered proofs of concept into high-performing, cost-effective, secure production-ready solutions that deliver business value.

References

About the Author

Vivek Mittal is a Solution Architect at Amazon Web Services, where he helps organizations architect and implement cutting-edge cloud solutions. With a deep passion for Generative AI, Machine Learning, and Serverless technologies, he specializes in helping customers harness these innovations to drive business transformation. He finds particular satisfaction in collaborating with customers to turn their ambitious technological visions into reality.

Nitin Eusebius is a Sr. Enterprise Solutions Architect at AWS, experienced in Software Engineering, Enterprise Architecture, and AI/ML. He is deeply passionate about exploring the possibilities of generative AI. He collaborates with customers to help them build well-architected applications on the AWS platform, and is dedicated to solving technology challenges and assisting with their cloud journey.

Mani Khanuja is a Tech Lead – Generative AI Specialists, author of the book Applied Machine Learning and High-Performance Computing on AWS, and a member of the Board of Directors for Women in Manufacturing Education Foundation Board. She leads machine learning projects in various domains such as computer vision, natural language processing, and generative AI. She speaks at internal and external conferences such as AWS re:Invent, Women in Manufacturing West, YouTube webinars, and GHC 23. In her free time, she likes to go for long runs along the beach.

McStormz

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McDonald’s Collaborates with British Rapper Stormzy

A Unique Partnership

McDonald’s has announced its latest collaboration, teaming up with British rapper Stormzy to create a unique menu item and marketing campaign. This is the first time a UK star has had their order featured on the official McDonald’s menu. The campaign aims to highlight that everyone has a personal McDonald’s order, regardless of their fame.

The Stormzy Meal

The Stormzy Meal is a special menu item that consists of nine McNuggets and fries with two BBQ sauce dips, a Sprite Zero, and an Oreo McFlurry. This unique order is a reflection of Stormzy’s personal favorite McDonald’s order. Fans can now order the Stormzy Meal at participating McDonald’s locations.

The Campaign

The campaign, launched in Stormzy’s hometown of Croydon, features a meet and greet event, where fans can meet the grime artist. The event will take place later in the month. The campaign also includes a range of merchandise, including reusable cups, stickers, T-shirts, and backpacks, all featuring the Stormzy x McDonald’s branding.

Marketing and Promotion

The campaign includes a series of posters and advertisements featuring Stormzy enjoying McDonald’s food, which adds a sophisticated edge to the brand’s typical marketing efforts. The brand has also released a lighthearted spot, where various characters take on Stormzy’s voice when ordering like him. Actress Alison Steadman makes a surprise cameo at the end of the ad.

Reaction and Feedback

Matthew Reischauer, marketing director at McDonald’s UK & IE, explained, "The Stormzy Meal isn’t just about the food, but it’s about taking something we can all relate to – having a favorite McDonald’s order – and turning it into a cultural moment. From the film and the merch to the events in Stormzy’s beloved Croydon, we’re giving fans a chance to share in an experience only McDonald’s can deliver."

Conclusion

The Stormzy x McDonald’s collaboration is an innovative move by the brand to engage with a new audience and create a unique experience. The campaign’s focus on individuality and personalization is likely to resonate with fans and non-fans alike. Will you be ordering like Stormzy? Let us know in the comments.

FAQs

Q: What is the Stormzy Meal?
A: The Stormzy Meal is a special menu item consisting of nine McNuggets and fries with two BBQ sauce dips, a Sprite Zero, and an Oreo McFlurry.

Q: Is the Stormzy Meal available at all McDonald’s locations?
A: The Stormzy Meal is available at participating McDonald’s locations.

Q: What is the purpose of the campaign?
A: The campaign aims to highlight that everyone has a personal McDonald’s order, regardless of their fame, and to create a unique experience for fans.

Q: What is the merchandise available?
A: The merchandise available includes reusable cups, stickers, T-shirts, and backpacks, all featuring the Stormzy x McDonald’s branding.

Data Center Tweaks Could Unlock 76 GW of New Power Capacity in the U.S.

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Powering the Future of AI: A New Perspective on Electricity Demand

The Problem: Unprecedented Growth in AI and Electricity Demand

Tech companies, data center developers, and power utilities have been panicking over the prospect of runaway demand for electricity in the U.S. in the face of unprecedented growth in AI.

A New Study Suggests a Solution

Amidst all the hand wringing, a new paper published this week suggests the situation might not be so dire if data center operators and other heavy electricity users curtail their use ever so slightly.

Unlocking Capacity through Demand Response

By limiting power drawn from the grid to 90% of the maximum for a couple of hours at a time – for a total of about a day per year – new users could unlock 76 gigawatts of capacity in the United States. That’s more than all data centers use globally, according to Goldman Sachs. To put that number into perspective, it’s about 10% of peak demand in the U.S.

Curbing Demand: A Win-Win for Data Centers and the Grid

If data centers were to curtail their use more, they could unlock progressively more capacity. Such programs aren’t exactly new. For decades, utilities have encouraged big electricity users like shopping malls, universities, and factories to curtail their use when demand peaks, like on hot summer days.

Flexibility is Key

Data centers have largely sat on the sidelines, instead opting to maintain uptime and performance levels for their customers. The study argues that data centers could be ideal demand-response participants because they have the potential to be flexible.

Trimming Power Use: Ways to Do It

There are a few ways that data centers can trim their power use, the study says. One is temporal flexibility, or shifting computing tasks to times of lower demand. AI model training, for example, could easily be rescheduled to accommodate a brief curtailment.

Another is spatial flexibility, where companies shift their computational tasks to other regions that aren’t experiencing high demand. Even with data centers, operators can consolidate loads and shut down a portion of their servers.

And if tasks are mission critical and can’t be delayed or shifted, data center operators can always turn to alternative power sources to make up for any curtailment. Batteries are ideally suited for this since even modestly sized installations can provide several hours of power almost instantaneously.

Real-World Examples

Some companies have already participated in ad hoc versions of these. Google has used its carbon-aware computing platform, originally developed to trim emissions, to enable demand response. Enel X has worked with data centers to tap into the batteries in their uninterruptible power supplies (UPS) to stabilize the grid. And PG&E is offering to connect data centers to the grid quicker if operators agree to participate in a demand response program.

Conclusion

These tweaks won’t completely eliminate the need for new sources of power. But they might turn a potentially catastrophic situation – in which half of all new AI servers are underpowered – into one that’s more easily solved.

Frequently Asked Questions

Q: How much capacity can be unlocked through demand response?
A: 76 gigawatts in the United States, more than all data centers use globally.

Q: How can data centers trim their power use?
A: Through temporal and spatial flexibility, shifting computing tasks to times of lower demand, consolidating loads, and shutting down servers, and using alternative power sources like batteries.

Q: Are these solutions new?
A: No, utilities have been encouraging big electricity users to curtail their use for decades. Data centers can follow a similar approach.

Not Quite Skyrim, But Much Stranger

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Avowed Review: Welcome to the Living Lands 3

Publisher: Microsoft Game Studios
Developer: Obsidian Entertainment
Release date: 18 February 2025
Format: PC (reviewed), Xbox Series X/S
Platform: Unreal Engine 5

It would be easy to assume that Avowed is merely Obsidian Entertainment’s take on Skyrim, given that it’s also a first-person fantasy role-playing game – and it arguably fills a certain void since there’s been a nary a peep on what’s happening with The Elder Scrolls 6. That would however be a reductive take, as it’s really a spin-off of the studio’s acclaimed Pillars of Eternity series, also set in the same fantasy world of Eora, but given the AAA treatment and realised in breathtaking detail with Unreal Engine 5.

Avowed Review: Godlike Power and Wonder 3

Despite quite a focus on action and combat, which may have accounted for me favouring a more physical and might-based build, violence isn’t always the answer. True to Obsidian’s style, many quests offer multiple solutions and choices, and you’ll find yourself torn in dilemmas where whatever you decide it’s almost certainly going to upset someone or have unintended consequences. It’s very much the kind of RPG where you’ll be tempted to make multiple saves just so you can go and see what the other outcome would have been.

Avowed Review: Verdict

Avowed may not reinvent the RPG wheel or be the next game that takes over your life but it still does a good job of giving the Pillars of Eternity universe the AAA treatment. With flexible action-packed combat, vibrant world and characters, and engaging moral dilemmas, it’s a blast while it lasts.

FAQs

Q: What is Avowed?
A: Avowed is a first-person fantasy role-playing game developed by Obsidian Entertainment and published by Microsoft Game Studios.

Q: Is Avowed similar to Skyrim?
A: While Avowed shares some similarities with Skyrim, it’s a spin-off of the Pillars of Eternity series and offers a unique gameplay experience.

Q: How long does it take to complete the game?
A: The game can be completed in around 20 hours, but its numerous choices and playstyles make it worth replaying to see how different outcomes might affect the story.

Q: Is Avowed available on PC and Xbox?
A: Yes, Avowed is available on both PC and Xbox Series X/S platforms.