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LG’s Gram Pro Laptops Take on MacBook Air with Thinner Designs

LG Expands Gram Laptop Lineup with AI-Powered Devices

LG has announced that it’s expanding its lineup of Gram laptops in 2025, which includes launching the company’s first-ever Copilot+ PC and its first devices powered by Gram AI, its proprietary hybrid AI that utilizes both on-device and cloud-based AI models.

What’s New in the Gram Lineup?

Expected to be unveiled at CES 2025, the Gram, Gram Pro, Gram Pro 2-in-1, and Gram Book are just as slim and lightweight as last year’s models. We tested them, and can confirm that they’re some of the thinnest, lightest laptops we’ve ever seen. What’s new is that they now come equipped with LG’s on-device "Gram Chat" AI to process and analyze data locally, even when not connected to Wi-Fi.

Gram Chat AI: A Hybrid Approach

Gram Chat’s hybrid approach utilizes LG’s EXAONE large language model when offline, but when connected to Wi-Fi, it employs cloud-based AI powered by GPT-4o. LG Research released its EXAONE 3.0 LLM earlier this year after a three-year development period.

Benefits for Laptop Users

So, what does this mean for laptop users? AI all day, every day, whether or not you have Wi-Fi. LG says Gram Chat integrates with calendar and email apps, enabling the AI to help manage a user’s schedule as well as send and receive emails and messages. It also leverages the "Time Travel" feature, which can revisit web pages, documents, videos, and audio files.

Hardware Upgrades

In terms of hardware, the new Gram lineup is fully committed to running Intel processors, featuring both the "Arrow Lake" Intel Core Ultra H-Series and the "Lunar Lake" Intel Core Ultra V-Series, which is particularly optimized for AI tasks. In fact, the 0.49-inch thick LG Gram Pro with the Lunar Lake chip is the first from the series to be designated as a Copilot+ PC, and was first announced back in September at IFA in Berlin.

Display and Storage Options

The 2025 Gram Pro laptop lineup continues LG’s trend of offering 2TB storage options (except for the Gram Book, the smaller, more accessible model) and lots of onboard RAM. Surprisingly, though, only the 16-inch 2-in-1 Gram Pro has an OLED display option.

Specifications

Here is a breakdown of the major specs on the new Gram Pro laptops:

LG Gram Pro 2-in-1 (16-inch) LG Gram Pro (16-inch) LG Gram Pro (17-inch) LG Gram Book (15.6-inch)
Display OLED: 48-120Hz, LCD: 31-144Hz LCD: 31-144Hz LCD: 31-144Hz LCD: 60Hz
CPU Intel Core Ultra 5, 7 Intel Core Ultra 5, 7, 9 Intel Core Ultra 5, 7 Intel Core i5
GPU Intel Arc Intel Arc Nvidia RTX 4050 Intel Xe
Memory Up to 32GB Up to 32GB Up to 32GB Up to 16GB
Storage Up to 2TB Up to 2TB Up to 2TB Up to 1TB
Weight 3.08 pounds 2.73 pounds 3.26 pounds 3.74 pounds

Pricing

Regarding pricing, LG has not dropped any numbers yet. But based on the current pricing of 2024’s Gram Pro models, I would estimate the first three laptops will be well above the $1,500 mark, hovering around $2,000 and up. The LG Gram Book, however, should be lower, with its comparatively modest suite of hardware.

Conclusion

The new Gram lineup promises to bring AI-powered processing and cloud-based intelligence to laptop users, with a focus on portability and performance. We’re excited to get our hands on these devices and test their capabilities in a real-world setting.

Frequently Asked Questions

Q: What is Gram Chat AI?
A: Gram Chat AI is a proprietary hybrid AI that utilizes both on-device and cloud-based AI models to process and analyze data.

Q: What are the benefits of Gram Chat AI?
A: Gram Chat AI enables users to access AI-powered processing and cloud-based intelligence, even when not connected to Wi-Fi, and integrates with calendar and email apps to help manage a user’s schedule.

Q: What kind of processors will the new Gram lineup use?
A: The new Gram lineup will use Intel processors, featuring both the "Arrow Lake" Intel Core Ultra H-Series and the "Lunar Lake" Intel Core Ultra V-Series.

Q: What is the weight of the new Gram laptops?
A: The weight of the new Gram laptops varies by model, ranging from 2.73 pounds to 3.74 pounds.

Cellulose Arts

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Ces Œuvres Explorantes la Poésie du Papier et de la Cellulose

La poésie du papier et de la cellulose, transformant un matériau humble en un acteur artistique à part entière, est l’objet de cet article. À travers des sculptures immersives et des mises en scène enveloppantes, les œuvres révèlent la fragilité et la mémoire contenues dans chaque pli et chaque texture.

La Fragilité et la Mémoire

Les jeux de lumière et les formes architecturales ou organiques dialoguent avec des silhouettes humaines, soulignant la connexion entre nature et artefact. Le papier, souvent perçu comme éphémère, devient ici le témoin d’une civilisation en mouvement, oscillant entre création et destruction.

Le Cycle de Vie des Matériaux

Ces œuvres interrogent le cycle de vie des matériaux, réinventant le papier comme métaphore d’une transformation écologique et artistique. La fragilité apparente se double d’une puissance narrative, où chaque pli raconte une histoire.

Une Architecture de la Mémoire Matérielle

L’ensemble évoque une architecture de la mémoire matérielle, mêlant nostalgie et modernité. Une ode à la beauté cachée des choses simples, à leur capacité à se réinventer et à nous envelopper.

Des Images qui Inspireront

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Conclusion

Ces œuvres remarquables ont réussi à transformer le papier en un acteur artistique à part entière, révélant la fragilité et la mémoire contenues dans chaque pli et chaque texture. Elles interrogent le cycle de vie des matériaux et offrent une métaphore d’une transformation écologique et artistique.

FAQs

Q: Qu’est-ce qui rend ces œuvres si spéciales?
A: Ces œuvres explorent la poésie du papier et de la cellulose, transformant un matériau humble en un acteur artistique à part entière.

Q: Quel est le message derrière ces œuvres?
A: Les œuvres interrogent le cycle de vie des matériaux et offrent une métaphore d’une transformation écologique et artistique.

Q: Comment les jeux de lumière et les formes architecturales ou organiques contribuent-ils aux œuvres?
A: Les jeux de lumière et les formes architecturales ou organiques dialoguent avec des silhouettes humaines, soulignant la connexion entre nature et artefact.

Q: Quelle est l’importance de la fragilité apparente dans ces œuvres?
A: La fragilité apparente se double d’une puissance narrative, où chaque pli raconte une histoire.

Cloud Provider Faulted for ChatGPT Outage

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Incident Report: Cause of Last Week’s ChatGPT Outage and Measures to Prevent a Repeat

Services Impacted

  • ChatGPT
  • Sora video creation
  • APIs: agents, real-time speech, batch, and DALL-E

Cause of the Outage

The recent outage was caused by a cloud provider data center failure, which impacted OpenAI databases. Although the databases are mirrored across regions, switching over to a backup database required manual intervention from the cloud provider to redirect operations to a backup data center in another region. This manual intervention was responsible for resolving the outage, but the reason it took so long was due to the scale of the project.

Failover and Infrastructure Changes

A failover is an automated process for switching to a backup system in the event of a system failure. OpenAI has announced that it is working towards creating infrastructure changes to improve responses to future cloud database failures. The company stated that it will add a layer of indirection under its applications and cloud databases to ensure that systems are resilient to extended outages in any region of its cloud providers.

Significant ChatGPT Outage

The ChatGPT outage was caused by a regional cloud provider database failure, but its effects were global, as evidenced by user reports on social media from across Europe and North America.

Google Trends Data

A Google Trends graph shows that this may have been the largest such event, with more people searching for information about it than for any previous outage.

Conclusion

OpenAI has published an incident report detailing the cause of last week’s ChatGPT outage and the measures it is taking to prevent a repeat. The outage was caused by a cloud provider data center failure, which required manual intervention to redirect operations to a backup data center. OpenAI is working to add a layer of indirection under its applications and cloud databases to improve responses to future cloud database failures.

Frequently Asked Questions

Q: What was the cause of the recent ChatGPT outage?
A: The cause was a cloud provider data center failure, which impacted OpenAI databases.

Q: What services were impacted by the outage?
A: ChatGPT, Sora video creation, APIs: agents, real-time speech, batch, and DALL-E.

Q: How long did the outage last?
A: The outage began on December 26th, 2024 at 10:40 AM and was mostly resolved by 3:11 PM, except for ChatGPT which was 100% recovered by 6:20 PM.

Q: What is OpenAI doing to prevent a repeat?
A: OpenAI is working to add a layer of indirection under its applications and cloud databases to ensure that systems are resilient to extended outages in any region of its cloud providers.

Meta’s AI-generated bot profiles are not being well received.

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Meta’s AI Bots Still Linger on Instagram and Facebook, Leaving Users Unimpressed

In September 2023, Meta made a big deal about its new AI chatbots that used celebrities’ likenesses. However, the celebrity-based bots were killed off just a year later. Recently, users have been finding a handful of other, entirely fake bot profiles still floating around on Instagram and Facebook. The reaction to these AI bots has not been good.

The AI Bots

There are over a dozen AI characters that have apparently not been very popular. Each has just a few thousand followers, with their posts getting only a few likes and comments. Some of the bots include "Jane Austen," a "cynical novelist and storyteller"; "Liv," a "proud Black queer momma of 2 & truth-teller"; and "Carter," a relationship coach.

User Reaction

The reaction to these AI bots has been overwhelmingly negative. Users have been criticizing the bots, saying they don’t make sense and are just weird. For example, one commenter wrote on the AI dating coach bot’s profile, "What the fuck does an AI know about dating?????" Another commenter wrote on a post on Liv’s page, "This isn’t only virtual blackface, but it’s just all around weird."

Blocking the Bots

Another point of ire is that there doesn’t appear to be a way to block the bots through typical channels. The option to block or restrict the profiles is missing.

Meta’s Vision

Meta has a vision for the future where social media platforms are filled with AI bots. The company envisions a future where AI characters will have bios, profile pictures, and be able to generate and share content powered by AI on the platform. However, the company has confirmed that the bot profiles have been around since 2023, part of an early experiment that was "managed by humans."

Meta’s Response

A Meta spokesperson, Liz Sweeney, responded to the issue, saying that the company has identified the bug that was affecting users’ ability to block the accounts, and that the profiles are being removed to fix the issue.

The Future of AI on Social Media

The idea of purposely flooding social media with bots is ridiculous on its face, but it’s in line with how Meta has promoted generative AI tools. The company has promoted chatbot services like Character.ai, which allow users to create their own chatbots to chat with followers. However, AI companies are also facing lawsuits accusing them of endangering users, including kids.

Conclusion

The recent discovery of AI bot profiles on Instagram and Facebook has left users unimpressed. The bots have been criticized for being weird and not making sense, and the lack of ability to block them has added to the frustration. As Meta moves forward with its vision for the future of social media, it’s clear that there are still many questions to be answered about the role of AI on these platforms.

FAQs

Q: What are the AI bot profiles?
A: The AI bot profiles are fake accounts created by Meta that are supposed to be managed by humans.

Q: How many AI bot profiles are there?
A: There are over a dozen AI bot profiles on Instagram and Facebook.

Q: Why are the AI bot profiles not popular?
A: The AI bot profiles have just a few thousand followers, with their posts getting only a few likes and comments.

Q: Can users block the AI bot profiles?
A: No, the option to block or restrict the profiles is missing.

Q: What is Meta’s vision for the future of social media?
A: Meta envisions a future where social media platforms are filled with AI bots, with AI characters having bios, profile pictures, and being able to generate and share content powered by AI on the platform.

Lila’s Dreamscapes

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La Jeune Fille

Lila, a young woman with timeless elegance, wanders through places steeped in memories and melancholy, where vibrant market colors and silent shadows of intimacy entwine. Through her dreams, she plunges into an oniric universe where every detail – a staircase bathed in light, a wet street at dawn, or a dinner à deux – becomes the mirror of a bygone past. These fragments of memory, sublime and ethereal, reveal her deep link with her father. The boundaries between reality and dream fade, making way for an interior journey rich in emotions, where the quest for reconciliation with absence is achieved through the beauty of shared moments. A bittersweet story where dreams reinvent memory, celebrating paternal love in all its complexity and delicacy.

Un Voyage Intérieur

As Lila navigates the world of her memories, she is transported to a realm where the past and present blur. Her father’s absence becomes a palpable presence, and the memories they shared become a source of solace. The beauty of these moments is what makes the pain of his loss bearable. Her journey is a testament to the power of love to transcend even death.

Les Mots de l’Auteur

In this poignant and introspective narrative, the author weaves a tapestry of emotions, transporting the reader to a world of nostalgia and longing. The author’s use of vivid imagery and poetic language creates a sense of intimacy and vulnerability, drawing the reader into Lila’s inner world.

Galerie

Image 1: Lila on the bed, crying

Image 2: Lila and her father at dinner

FAQs

Q: What is the theme of the narrative?
A: The theme is the power of love and memory to transcend loss and absence.

Q: What is the protagonist’s relationship with her father?
A: Lila’s relationship with her father is complex and multifaceted, marked by a deep love and a sense of loss.

Q: How does the author convey the emotions of the protagonist?
A: The author uses vivid imagery, poetic language, and a reflective tone to convey Lila’s emotions.

Q: What is the significance of the memories in the narrative?
A: The memories are significant as they serve as a bridge between the past and the present, allowing Lila to come to terms with her father’s absence.

Be Cautious with Chrome Extensions

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Spear Phishing Campaign Targets Chrome Extension Developers, Compromises 20 Extensions

A screenshot showing the phishing email sent to Cyberhaven extension developers.

Credit: Amit Assaraf

A link in the email led to a Google consent screen requesting access permission for an OAuth application named Privacy Policy Extension. A Cyberhaven developer granted the permission and, in the process, unknowingly gave the attacker the ability to upload new versions of Cyberhaven’s Chrome extension to the Chrome Web Store. The attacker then used the permission to push out the malicious version 24.10.4.

Screenshot showing the Google permission request.

Credit: Amit Assaraf

Attack Details

As word of the attack spread in the early hours of December 25, developers and researchers discovered that other extensions were targeted, in many cases successfully, by the same spear phishing campaign. John Tuckner, founder of Secure Annex, a browser extension analysis and management firm, said that as of Thursday afternoon, he knew of 19 other Chrome extensions that were similarly compromised. In every case, the attacker used spear phishing to push a new malicious version and custom, look-alike domains to issue payloads and receive authentication credentials. Collectively, the 20 extensions had 1.46 million downloads.

Impact

"For many I talk to, managing browser extensions can be a lower priority item in their security program," Tuckner wrote in an email. "Folks know they can present a threat, but rarely are teams taking action on them. We’ve often seen in security that one or two incidents can cause a reevaluation of an organization’s security posture. Incidents like this often result in teams scrambling to find a way to gain visibility and understanding of impact to their organizations."

Timeline

The earliest compromise occurred in May 2024. Tuckner provided the following spreadsheet:

Name ID Version Patch Available Users Start End
VPNCity nnpnnpemnckcfdebeekibpiijlicmpom 2.0.1 FALSE 10,000 12/12/24 12/31/24
Parrot Talks kkodiihpgodmdankclfibbiphjkfdenh 1.16.2 TRUE 40,000 12/25/24 12/31/24

But Wait, There’s More

One of the compromised extensions is called Reader Mode. Further analysis showed it had been compromised not just in the campaign targeting the other 19 extensions but in a separate campaign that started no later than April 2023. Tuckner said the source of the compromise appears to be a code library developers can use to monetize their extensions. The code library collects details about each web visit a browser makes. In exchange for incorporating the library into the extensions, developers receive a commission from the library creator.

Conclusion

The attack highlights the importance of securing browser extensions and managing them effectively. Developers should be aware of the risks involved and take necessary measures to protect their extensions and users.

FAQs

Q: How did the attack work?
A: The attack started with a spear phishing email sent to Cyberhaven extension developers, which led to a Google consent screen. The developer granted permission, allowing the attacker to upload new versions of the extension to the Chrome Web Store.

Q: How many extensions were compromised?
A: 20 extensions were compromised, with 1.46 million downloads collectively.

Q: What was the impact of the attack?
A: The attack resulted in a reevaluation of organizations’ security posture and a scramble to gain visibility and understanding of the impact to their organizations.

Q: What is the source of the compromise?
A: The source of the compromise appears to be a code library developers can use to monetize their extensions.

Overwatch 2 fans love this animator’s retro 3D D.va

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Video Games as a Source of Animation Inspiration

Unlocking the Potential of 3D Animation

Video games can be a great source of inspiration for 3D animators. Nonamesleft, a 3D animator, is demonstrating this by creating a range of animations inspired by Overwatch 2. One of the most recent pieces is a retro delight designed to look like old VHS footage.

A Retro Delight on VHS Footage

The short animation, titled "Cardboard D.va on VHS," showcases the pro esports gamer from Blizzard Games’ 2023 first-person shooter, D.Va, walking through a city at night. The grainy look and date stamp give the impression of old video footage. However, the piece also gives a curious sense that we’re between two very different periods of time.

The Juxtaposition of Retro and Futuristic Elements

The date stamp shows 2081, closer to the timeframe of Overwatch. The music, on the other hand, sounds like it’s straight from the 1980s, creating an intriguing juxtaposition of retro and futuristic elements. This blend of styles is what makes the animation so captivating, showcasing the potential for creativity and innovation in 3D animation.

Inspiration for 3D Animators

For more inspiration, see how one viral animation broke the fourth wall in Blender. Also, see our pick of the best laptops for animation.

Conclusion

Video games offer a wealth of opportunities for 3D animators to explore new ideas and push the boundaries of creativity. By drawing inspiration from popular games, artists can create unique and engaging animations that capture the imagination of audiences worldwide.

Frequently Asked Questions

Q: What is the inspiration behind "Cardboard D.va on VHS"?
A: The animation is inspired by Overwatch 2 and the 3D animator’s love for retro aesthetics.

Q: What software was used to create the animation?
A: The software used is not specified in the article, but 3D modeling software such as Blender is often used in the industry.

Q: How can 3D animators draw inspiration from video games?
A: By exploring the game’s characters, storylines, and environments, 3D animators can create unique and engaging animations that capture the imagination of audiences worldwide.

The Best Logos of the 2020s

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02. M.Ad School of Ideas by COLLINS (2020)

(Image credit: M.AD School of Ideas)

03. San Francisco Symphony (2021)

Logo for San Francisco Symphony

(Image credit: San Francisco Symphony)

04. Burger King by Jones Knowles Ritchie (2021)

Logo for Burger King

(Image credit: Burger King)

09. Nokia (2023)

Logo for Nokia

Meta’s AI invasion signals dramatic shift for social media

Meta has announced plans to populate Facebook and Instagram with AI-generated profiles and content.

Meta’s Vision for AI-Generated Content

Connor Hayes, Meta’s vice-president of product for generative AI, outlined the company’s vision: "We expect these AIs to actually, over time, exist on our platforms, kind of in the same way that accounts do." Hayes added that these AI entities will have "bios and profile pictures and be able to generate and share content powered by AI on the platform."

The Rise of AI-Generated Content

Meta has already seen hundreds of thousands of AI characters created through its tools since their US launch in July, though the vast majority of users have not released their creations publicly. Hayes notes that making Meta’s apps "more entertaining and engaging" is a "priority" for the next two years, with a particular focus on making AI interactions more social.

Meta’s Broader AI Plans

Meta’s broader AI plans are ambitious. The company is developing tools to help users create AI assistants that can respond to followers’ questions. For 2025, it plans to release text-to-video generation software enabling creators to insert themselves into AI-generated videos. Mark Zuckerberg also recently revealed AI avatars capable of conducting live video calls while perfectly mimicking a creator’s persona, from their speaking patterns to their facial expressions.

Industry Trends

This forms part of a broader industry push toward AI-generated content. Snapchat released tools that enable creators to design 3D AI characters for augmented reality purposes, reporting a 50% annual increase in users viewing AI-generated content. Meanwhile, ByteDance-owned TikTok is piloting "Symphony," a series of tools and applications that enables brands and creators to use AI for advertising purposes, such as creating AI-generated avatars and automating content translation.

The Implications of AI Bots on Social Media

AI Bots on Social Media: The Implications

Industry experts are sounding alarms about the psychological and social implications of embedding social media with AI bots. Becky Owen, global chief marketing and innovation officer at Billion Dollar Boy and former head of Meta’s creator innovations team, cautions that "without robust safeguards, platforms risk amplifying false narratives through these AI-driven accounts," according to the FT. She emphasizes, "Unlike human creators, these AI personas don’t have lived experiences, emotions, or the same capacity for relatability."

AI Characters Flood Platforms with Low-Quality Content

Owen further warns that AI characters could flood platforms with low-quality material that undermines creators and erodes user confidence. This takes on added weight given Meta’s history with data manipulation – most notably the Cambridge Analytica scandal, where user data was exploited to influence political opinions.

Bots Threaten to Takeover Parts of the Internet

According to research from Imperva, nearly half of all internet traffic – 49.6% – now originates from non-human sources. Bad bots already account for 32% of web traffic, lending credence to what was once dismissed as a conspiracy theory: the concept of a "dead internet" where human voices become increasingly drowned out by artificial ones.

Conclusion

The question isn’t simply whether AI can convincingly mimic human interaction but whether we’re prepared for a world where digital entities become equal participants in our online social spaces.

FAQs

Q: What is the purpose of Meta’s AI-generated content?
A: The purpose is to make Meta’s apps "more entertaining and engaging" for users.

Q: How many AI characters have been created through Meta’s tools?
A: Hundreds of thousands of AI characters have been created since the US launch in July.

Q: What are the implications of AI bots on social media?
A: Industry experts warn that AI bots could flood platforms with low-quality content, undermine creators, and erode user confidence.

Q: What is the future of the internet?
A: The future of the internet may see a rise in AI-generated content, potentially leading to a "dead internet" where human voices are drowned out by artificial ones.

Uncovering the Past to Define the Future

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The New York Historical Society Rebrand: "Our Nation in Conversation"

What was the brief?

The stated brief was to reimagine The New York Historical Society brand to clarify its role and impact ahead of its 220th anniversary and the opening of its new wing dedicated to American democracy. The unstated brief recognized the museum’s ability to make connections and spark dialogue between different artifacts, artworks, ideas, eras, and individuals, and to create a destination that would make it a hub for national dialogue.

How did you work together on the project?

The team consisted of individuals from various disciplines, including strategy, naming, voice, logo, motion, and web, as well as passionate volunteers and collaborators who were curious about history. The team mirrored the diversity of the American melting pot, bringing different skills, experiences, and perspectives to the project.

How did you come up with the tagline "Our Nation in Conversation"?

The tagline began as an internal strategic platform and was later developed into the brand’s external tagline and assert its role as a beacon and forum for national dialogue.

Tell us about the new logo.

The logo is a simple ‘H’ with a crossbar that borrows from the hyphen in the original spelling of New-York. The historical subtext behind the ‘H’ is a richer story, symbolizing a bridge connecting opposing views, people, cultures, generations, ideas, and objects across time.

What was the role of motion in the project?

Motion is a powerful tool for engaging audiences, simplifying information, and bringing stories to life. The concept of connection, embodied by the hyphen, was activated as a storytelling device to create more memorable experiences.

What challenges did you come across?

The biggest challenge was finding a coherent, singular thread through the 400 years of American history in the museum’s archive. Having a decisive client and a clear strategic ambition helped focus the team’s efforts and prioritize the most relevant and compelling truths to bring forward in both the strategy and identity.

Which part of the process did you enjoy the most?

Working on the rebrand was an archaeological dig of sorts, but the opportunity to craft a solution and a compelling narrative that honors the rich heritage of this 220-year-old institution and charts a bold path forward for the future of The Historical was the most enjoyable part.

What’s your favorite part of the finished work?

The clarity of thought and execution, as well as seeing the identity activated in various moments, such as signage, advertising, and website design.

How do you think this identity will help the New York Historical stand out among other institutions?

This identity will help The New York Historical stand out by focusing on its role in fostering national dialogue and creating a destination that allows people to engage with American history and culture in a more meaningful way.

What’s the feedback been like so far?

The feedback has been overwhelmingly positive, with visitors, Board Members, staff, and everyday New Yorkers praising the new identity and its ability to energize the institution’s future.

What’s the next step for the rebrand?

The new logo, color palette, and visual assets will be applied across various touchpoints, including signage, advertising, and the website.

Frequently Asked Questions (FAQs)

Q: Why did The New York Historical Society need a rebrand?
A: The society needed a rebrand to clarify its role and impact ahead of its 220th anniversary and the opening of its new wing dedicated to American democracy.

Q: What is the new tagline, "Our Nation in Conversation"?
A: The tagline began as an internal strategic platform and was later developed into the brand’s external tagline, asserting its role as a beacon and forum for national dialogue.

Q: What is the significance of the new logo?
A: The logo is a simple ‘H’ with a crossbar that symbolizes a bridge connecting opposing views, people, cultures, generations, ideas, and objects across time.

Q: What is the role of motion in the rebrand?
A: Motion is a powerful tool for engaging audiences, simplifying information, and bringing stories to life, and was used to activate the concept of connection and create more memorable experiences.

Q: What are the next steps for the rebrand?
A: The new logo, color palette, and visual assets will be applied across various touchpoints, including signage, advertising, and the website.