Bringing Your Image to Life with AI
Brands, newsrooms, and other content creators often turn to stock images to bring their projects to life. Despite the robust library of images on marketplaces like Getty Images, sometimes the perfect image just isn’t there –and that’s where AI can help.
Getty Images Launches AI Features
This week, Getty Images launched Product Placement and Reference Image features in its Generative AI by Getty Images and Generative AI by iStock offerings, which are commercially safe generative AI tools that transform text prompts into images.
Product Placement Feature
With the Product Placement feature, users can input proprietary product images and generate backgrounds that seamlessly blend into the product to create a realistic visualization of what the product would look like in different environments. Ultimately, this feature should help brands streamline their marketing efforts with less work and time involved.
Reference Image Feature
Users can now also upload their own reference images, which the tools will then use to create new images, keeping the same qualities as the original photo’s color palette and composition, and making it easier for brands to generate content that aligns with their guidelines and style without having to generate new content from scratch.
Benefits of AI-Generated Images
"Our customers are seeking efficiency in their creative process without sacrificing quality or taking on risk. With these new features, we’re empowering businesses to create high-quality, custom visuals at scale," said Grant Farhall, chief product officer of Getty Images.
Other Companies Offering Similar Features
Other companies, including Meta, have unveiled similar marketing tools for advertisers, enabling users to automate tasks such as swapping backdrops for their product images, automatically adjusting creative assets to different aspect ratios, and generating multiple ad text options from an advertiser’s original copy.
Getting Started with Getty Images AI
To get started with either plan, visit the Getty Images AI offerings page for details on price. The plan starts at $49 per 25 generations, with the biggest advantage being commercially safe image generation that Getty claims comes with "automatic legal protection of up to $50,000 USD per image." Should the self-service options not suffice, custom enterprise solutions are also available.
Conclusion
Getty Images’ new AI features aim to revolutionize the way brands and content creators work with images. By leveraging AI-generated images, users can streamline their creative process, reduce costs, and produce high-quality visuals at scale.
FAQs
Q: What is the Product Placement feature?
A: The Product Placement feature allows users to input proprietary product images and generate backgrounds that seamlessly blend into the product to create a realistic visualization of what the product would look like in different environments.
Q: What is the Reference Image feature?
A: The Reference Image feature allows users to upload their own reference images, which the tools will then use to create new images, keeping the same qualities as the original photo’s color palette and composition.
Q: How much does the Getty Images AI plan cost?
A: The plan starts at $49 per 25 generations, with the biggest advantage being commercially safe image generation that Getty claims comes with "automatic legal protection of up to $50,000 USD per image."
Q: Are there other companies offering similar features?
A: Yes, other companies, including Meta, have unveiled similar marketing tools for advertisers, enabling users to automate tasks such as swapping backdrops for their product images, automatically adjusting creative assets to different aspect ratios, and generating multiple ad text options from an advertiser’s original copy.
