Bringing the model promise to life with world’s largest icons Jason Statham, Shah Rukh Khan, Lewis Hamilton, Megan Fox, Amina Khalil, Ismail Mattar
ABU DHABI, UAE, Nov. 3, 2024 /PRNewswire/ — e&, a number one international expertise group, in the present day unveiled its newest model positioning, “Go for Extra,” inviting audiences worldwide to find its huge ecosystem of progressive companies and options. This marks a milestone in e&’s journey to changing into a world expertise powerhouse, highlighting its daring dedication to empowering individuals and companies with a full suite of digital experiences, platforms, and instruments designed to complement on a regular basis life and encourage ambition.
Hatem Dowidar, Group CEO, e&, articulated e&’s model positioning and mentioned: “We would like everybody to know what we stand for. We’re a model that champions the search for extra. Our new model positioning is each our promise to and our overture for everybody to ‘Go for Extra’—our prospects, shareholders, and ourselves. At our core, we imagine everybody deserves a future stuffed with prospects— that’s what spurs our ardour and dedication to ship worth, high quality, and empowerment by means of each interplay.”
Bringing the model promise to life by means of a world model positioning
Connecting with international audiences throughout completely different cultures and pursuits is a line-up of internationally acclaimed personalities, together with Jason Statham, Shah Rukh Khan, Lewis Hamilton, Megan Fox, Amina Khalil and Ismail Mattar. This culturally wealthy lineup represents the universality of e&’s message and model attain throughout borders. Every movie star resonates with a particular marketing campaign section and distinct viewers demographics, creating pure virality throughout numerous cultures.
Celebrating the facility of the e& ecosystem
e&’s numerous portfolio in the present day spans connectivity, digital companies, leisure, fintech, and enterprise options. With its intensive vary of companies and capabilities, prospects uncover extra methods to attach and be entertained, enabled by its state-of-the-art connectivity options to vibrant leisure choices, monetary instruments, and progressive mobility options, all crafted to simplify life and elevate experiences.
‘Go For Extra’ offers a better have a look at the wealthy ecosystem that defines e&, introducing a dynamic vary of manufacturers underneath the e& umbrella, every uniquely positioned to complement individuals’s lives, allow companies and empower the communities it serves.
Dowidar added, “We additionally need to share the story of the ‘&’ in our title so everybody is aware of who we’re, what we do, the standard of what we provide, and the breadth and worth of our ecosystem— a reminder of how far we’ve come and the way way more we are going to go for our prospects, enriching each second, every single day for everybody we attain, empowering them to pursue their extra.”
Delivering an intensive portfolio of companies to 38 international locations within the Center East, Asia, Africa, and Central and Japanese Europe, e& brings collectively rising manufacturers comparable to swyp, GoChat, and Onic, specializing in digital-first options tailor-made to digitally savvy audiences searching for flexibility and management of their communication experiences. By platforms like e& life‘s STARZPLAY, STARZ ON, and Enviornment—an progressive AI-powered social gaming service—e& affords extra leisure with numerous immersive viewing and gaming experiences, assembly numerous preferences throughout its footprint.
Understanding the rising want for extra mobility with eco-friendly and handy city transportation, e& caters to the fashionable wants of cell prospects, redefining how they transfer round city areas. Options like Cost&Go and Careem present accessible, sustainable, and handy choices for commuting.
e& combines innovation with extra comfort by means of companies that simplify and enhance every day life. Careem The whole lot App, Smiles, e& cash, and WIO present individuals with seamless options for purchasing, monetary transactions, loyalty rewards, and private finance.
By a strong portfolio that features e& enterprise, Assist AG, Bespin International, and WIO, e& continues to ship extra enterprise options with superior companies in cybersecurity, cloud computing, digital funds, and AI-driven decision-making, empowering companies to thrive within the digital economic system.
Collectively, these manufacturers type a strong ecosystem that’s the spine of e&’s dedication to steady innovation, empowering prospects to do and obtain extra in each facet of life. By the brand new positioning of ‘Go for Extra’, e& demonstrates how this ecosystem provides worth whereas additionally making a journey of infinite prospects for everybody it reaches.
Capturing a legacy of innovation
Since its beginnings because the Emirates’ first telecommunications supplier in 1976, e& has constantly developed and persistently prioritised innovation and development. The “Go for Extra” model positioning captures this legacy of development that fueled e& transformation into a world expertise group, reinforcing the group’s dedication to delivering future-forward options that empower prospects and enterprises worldwide.
“With this model positioning, we’re inviting individuals to discover extra, to hunt extra in life, and to all the time count on extra from us as we proceed to construct our model story with each touchpoint and each expertise,” Dowidar concluded.
The brand new marketing campaign rolled out on Friday, 1 November and contains outside, digital, and social components. Hyperlink
Contact: Nancy Sudheer (Senior Supervisor at e& nsudheer@eand.com)
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