Google Cloud Launches Advanced Generative AI Models
Google Cloud has launched two generative AI models on its Vertex AI platform, Veo and Imagen 3, amid reports of surging revenue growth among enterprises leveraging the technology.
Breaking Ground
Veo, now available in private preview on Vertex AI, represents a milestone as Google becomes the first hyperscaler to offer an image-to-video model. The technology enables businesses to generate high-quality videos from simple text or image prompts, potentially revolutionizing video production workflows across industries.
Transforming Operations
Several major firms have begun implementing these technologies into their operations.
Mondelez International, the company behind brands such as Oreo, Cadbury, and Chips Ahoy!, is using the technology to accelerate campaign content creation across its global portfolio of brands.
Jon Halvorson, SVP of Consumer Experience & Digital Commerce at Mondelez International, explained: “Our collaboration with Google Cloud has been instrumental in harnessing the power of generative AI, notably through Imagen 3, to revolutionize content production.
“This technology has enabled us to produce hundreds of thousands of customized assets, enhancing creative quality while significantly reducing both time to market and costs.”
Knowledge sharing platform Quora has developed Poe, a platform that enables users to interact with generative AI models. Veo and Imagen are now integrated with Poe.
Spencer Chan, Product Lead for Poe at Quora, commented: “We created Poe to democratize access to the world’s best gen AI models. With Veo, we’re now enabling millions of users to bring their ideas to life through stunning, high-quality generative video.”
Safety and Security
In response to growing concerns about AI-generated content, Google has implemented robust safety features in both models. These include:
- Digital watermarking through Google DeepMind’s SynthID.
- Built-in safety filters to prevent harmful content creation.
- Strict data governance policies ensure customer data protection.
- Industry-first copyright indemnity for generative AI services.
Conclusion
The launch of these new models signals Google’s growing influence in the enterprise AI space and suggests a shift toward more sophisticated, integrated AI solutions for business applications.
FAQs
Q: What are Veo and Imagen 3?
A: Veo is an image-to-video model that enables businesses to generate high-quality videos from simple text or image prompts. Imagen 3 is an advanced text-to-image generation system.
Q: What are the benefits of using generative AI models?
A: Generative AI models can accelerate campaign content creation, enhance creative quality, and significantly reduce both time to market and costs.
Q: Are there safety features implemented in the models?
A: Yes, Google has implemented robust safety features in both models, including digital watermarking, built-in safety filters, strict data governance policies, and industry-first copyright indemnity.
Q: How can I access Veo and Imagen 3?
A: Veo is available in private preview on Vertex AI, and Imagen 3 is scheduled for release to all Vertex AI customers next week.
