The Ordinary’s Refreshing Black Friday Campaign
Skincare brand The Ordinary has taken an unconventional approach to the annual Black Friday madness by launching a playful campaign that exposes the truth behind the seasonal sales event. The brand’s campaign encourages fans to shop slowly, featuring OOH ads with refreshingly honest take on the sly sales tactics employed on Black Friday.
The Campaign
Developed by Uncommon Creative Studio, the campaign encourages shoppers to take a slow, intentional, and considered approach to shopping the Black Friday sales. With bold copy such as "Buy 1, Get 2, for the price of 3" and "50% off the price they made up yesterday", the OOH ads shine a light on the deceptive language of the seasonal sales. Blending luminous price tags with The Ordinary’s signature minimalist aesthetic, the campaign is striking in its bold juxtaposition, playfully poking fun at Black Friday chaos while illuminating an important hidden truth.
The Message
The campaign wasn’t just for show, as The Ordinary provided a blanket promotion of 23% off throughout the month of November. On the big day itself, the brand has closed all physical stores and shut down its website, furthering its commitment to the bold campaign message.
A Lesson for Brands
The Ordinary’s approach to Black Friday should be a lesson to all brands that honesty is the best policy. By embracing the truth behind the seasonal sales event, the brand has created a campaign that stands out from the crowd and resonates with its audience.
Conclusion
The Ordinary’s Black Friday campaign is a refreshing take on the traditional sales event, encouraging shoppers to slow down and think carefully about their purchases. By exposing the deceptive language of the seasonal sales, the brand has created a campaign that is both bold and honest. As the holiday season approaches, it will be interesting to see how other brands respond to The Ordinary’s unconventional approach.
Frequently Asked Questions
Q: What is The Ordinary’s Black Friday campaign about?
A: The campaign encourages shoppers to take a slow, intentional, and considered approach to shopping the Black Friday sales, exposing the deceptive language of the seasonal sales.
Q: What is the message behind the campaign?
A: The campaign’s message is to encourage shoppers to slow down and think carefully about their purchases, rather than rushing into impulsive buying decisions.
Q: Did The Ordinary provide any promotions during the campaign?
A: Yes, the brand provided a blanket promotion of 23% off throughout the month of November, and closed all physical stores and shut down its website on Black Friday to further its commitment to the campaign message.
