Highlights:
- Linius Media Options now confirmed with world tier-1 shoppers throughout most main sports activities
- New and current partnerships with trade leaders Prime Focus, Magnifi, and Avid unlock important scale
- Know-how is scalable throughout the US$75 billion sports activities broadcasting market
- Consequently the Firm has secured $1.5 million in funding (earlier than prices) by way of an fairness placement from skilled and complicated traders and commitments beneath a convertible word facility, partly topic to shareholder approvals
- Linius has additionally entered right into a $1.5 million standby fairness facility with Eli Capital that gives the Firm with full management over the power and adaptability in strengthening its stability sheet as a part of its funding technique
- Linius initiated price reductions of practically $1m yearly, following completion of its newest product, Captivate
- Proceeds from the capital elevating, mixed with new merchandise, partnerships, and a decreased price base will speed up Linius’ development in direction of cashflow break-even in early FY26
Along with the Word Facility and Placement, the Firm has entered right into a standby fairness facility with Eli Capital Pty Ltd (Eli Capital) with as much as $1.5 million price of standby fairness capital obtainable to the Firm at its discretion over the following 18 months (Fairness Facility).
The combination of this capital elevating initiative is $3 million (earlier than prices) topic to shareholder approval, which given the scalable nature of current Linius options supplies the Firm with important runway to realize its goal of cashflow break-even.
Constructing of deal momentum
Linius has materially penetrated the sports activities market with long run contracts working with over 100,000 hours of content material from 15 completely different sporting codes (most not too long ago in American Soccer), 40 completely different sporting federations, in all three of its goal geographies. Linius Media Options has gained substantial validation and accelerating momentum from deployments with tier-1 clients together with IMG, Cricket Australia, Inverleigh Media, and extra. In FY24, the Firm entered the US market with deployments for the North American Hockey League and USA Hockey, plus the Lone Star and Peach Belt Conferences within the US faculty sports activities market.
New Companions
This validation has led to partnerships with main trade expertise suppliers. In Q1 FY25, Linius entered into new partnership with Prime Focus Applied sciences and different world system integrators, along with current partnerships with Magnifi and Avid.
Prime Focus is the world’s largest unbiased built-in media companies firm with clients together with Walt Disney-owned Star TV, Channel 4, ITV, Warner Bros. Discovery, Paramount, Disney+ Hotstar, BCCI, Amazon, MGM Studios and extra. PFT will resell Linius’ AI-powered automated highlights and video personalisation expertise to their current and new sports activities and broadcast clients.
These trade leaders (Prime Focus, Avid and Magnifi) recognise the innovation and worth within the Linius platform and merchandise, main them to companion with Linius to convey worth to their present and future clients and opening important scale and income development for Linius.
New expertise to extend deal dimension
Linius has additionally launched its new fan engagement product referred to as Captivate, based mostly on its prior successes of making new revenues for broadcasters & sports activities federations by means of the supply of personalised video experiences. Captivate addresses a a lot bigger potential market alternative for Linius and its companions – direct engagement by the viewer/fan – unlocking the worth of near-live highlights and archive content material.
Price Reductions
With improvement of Captivate full and a extra scalable go-to-market and deployment mannequin with companions now in place, Linius has not too long ago enacted price reductions of practically $1m yearly throughout the enterprise. The Firm is assured in its capacity to quickly develop income and assist new clients inside this price construction.
Important new funding
As a consequence of this market validation, new merchandise, partnerships, decreased price base, and tight go-to-market plan, the Firm has secured this important funding bundle from skilled and complicated traders who see the long run worth of Linius and are supporting the Firm with this capital elevating initiative.
Proceeds from the capital elevating will likely be used to execute Linius’ go to market plan in direction of cashflow break-even, speed up near-term income development by means of additional penetration of the US and world sports activities market, and scale quickly by means of execution of key partnerships together with Magnifi and Avid.
Linius Non-Government Chairman, Gerard Bongiorno, stated, “The Linius board and administration are delighted with this capital elevating initiative as it is going to permit the corporate to deal with the execution of its marketing strategy in direction of cashflow breakeven in early FY26. It’s going to facilitate accelerated income from current alternatives inside world sports activities federations, broadcasters, and rights holders and accelerated development enabled by our not too long ago introduced trade partnerships, without having for extra prices.
“The construction of those amenities supplies the very best obtainable end result for shareholders, offering a long-term runway for the enterprise whereas minimizing dilution. The corporate now has entry to funding to capitalise on its important near-term development alternatives and, importantly, the increase permits administration to drive the corporate in direction of cashflow breakeven.
“We need to thank our current and new traders that supported this increase for his or her dedication and perception within the Linius enterprise and group.”
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