Netflix’s Troubling Relationship with AI Continues
AI-Generated Image Prompts Backlash
Netflix has a history of using AI, despite the controversy surrounding its use. The latest incident involves the use of generative AI to modify an image promoting the second season of the popular animated series Arcane. The image, featuring the character Vi, was criticized for its anatomically incorrect hand. The reaction was swift, with fans expressing their discontent and even Riot Games, the production company behind Arcane, speaking out against the use of AI in promoting the show.
Riot Games’ Stance on AI
In a statement, Arcane brand lead Alex Shahmiri acknowledged the mistake and clarified that Riot Games has a strict policy against using AI to promote their titles, including Arcane. "We have a strict stance of no AI for anything relating to Arcane cause it’s disrespectful to the incredible artists who worked on the show. This image was a mistake and has since been removed," Shahmiri stated.
AI in Creative Industries
The use of AI in creative industries is a hot topic, with some artists and designers using it to enhance their work, while others are more skeptical. Shahmiri’s personal stance on AI is that it should not replace human creativity, stating, "What makes art so special is the human connection and feeling. Be it through art, music, or any creative medium – it’s something I never want to see replaced by AI."
Conclusion
The controversy surrounding Netflix’s use of AI highlights the need for clear guidelines and transparency in the use of AI in creative industries. While AI can be a powerful tool, its use should be carefully considered to ensure that it does not compromise the integrity of artistic works.
FAQs
Q: What is generative AI?
A: Generative AI is a type of artificial intelligence that can create new content, such as images, music, or text, based on patterns and algorithms.
Q: Is AI being used in the production of Arcane?
A: According to Riot Games, AI is not being used in the production of Arcane.
Q: Will AI be used in other Riot Games titles, such as Valorant and League of Legends?
A: According to Alex Shahmiri, the no AI policy applies only to Arcane, and he cannot speak to the use of AI in other Riot Games titles.
Q: Is Netflix investigating the use of AI in game development?
A: Yes, Netflix has announced an investigation into the use of AI in game development, following controversy surrounding the firing of game developers.
