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Pantone’s Colour of the Year is Giving Me the Ick

The 2025 Colour of the Year: Mocha Mousse

A Comforting Shade of Brown

Like death and taxes, the December announcement of Pantone’s Colour of the Year is one of life’s certainties. Each year, the colour authority reveals the hue set to dominate the twelve months ahead – as well as announcing a bunch of products in said shade, naturally. Last year’s colour, Peach Fuzz was a somewhat bodily affair. And so is this year’s, although this time it’s perhaps not quite as intentional.

Mocha Mousse: A Suggestion of Chocolate and Coffee

The colour Pantone has selected for 2025 is Mocha Mousse, a comforting shade of brown that "nurtures us with its suggestion of the delectable qualities of chocolate and coffee, answering our desire for comfort." But if your initial reaction to the colour was one of mild discomfort, you’re not alone. You don’t need a PHD in colour theory to see what it resembles.

Pantone’s Take on Mocha Mousse

"Underpinned by our desire for every day pleasures," says Leatrice Eiseman, executive director of the Pantone Colour Institute. "Mocha Mousse expresses a level of thoughtful indulgence. Sophisticated and lush, yet at the same time an unpretentious classic, Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe."

Mocha Mousse in Product Form

As in previous years, Pantone has partnered with various brands, rendering their products in the Colour of the Year. This means you can, among other things, write a note on your Mocha Mousse Post-It, check a text on your Mocha Mousse Motorola smartphone, and kick back on your Mocha Mousse Joybird sofa.

What’s Next for Mocha Mousse?

While some people on social media have been quick to point out the, ahem, similarities between Mocha Mousse and a certain bodily fluid, it’s likely that the colour will divide opinions. But hey, whether 2025 turns out to be filled with "connection, comfort, and harmony", or absolute crap, at least Pantone will be able to say it called it.

Frequently Asked Questions

Q: What is the 2025 Colour of the Year?
A: Mocha Mousse, a shade of brown that evokes the comfort and luxury of chocolate and coffee.

Q: What does Mocha Mousse look like?
A: It looks like a certain bodily fluid that we won’t mention by name.

Q: Will Mocha Mousse be a popular colour in 2025?
A: Only time will tell, but Pantone is hoping it will bring people together in a shared experience of comfort and harmony.

Q: Can I get Mocha Mousse products?
A: Yes, Pantone has partnered with various brands to produce a range of Mocha Mousse-themed products, from Post-It notes to smartphones to sofas.

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