TikTok Plugs Getty Images into Its AI-Generated Ads and Avatars

TikTok Advertisers to Gain Access to Getty Images’ Licensed Content with AI Ad Creation Tool

TikTok will allow advertisers to pull in content from Getty Images when using the platform’s AI ad creation tool. With the integration, advertisers can use Getty’s licensed images and videos to make ads containing AI-generated content, including AI avatars that look like real people.

What Does the Integration Entail?

The integration will be available through TikTok’s Symphony Creative Studio, an AI-powered video generation tool that rolled out today for all advertisers. This tool can generate a video based on a product description, add an AI avatar to “speak” about it, and even incorporate AI-powered dubbing in different languages. Advertisers can also use the tool to generate multiple versions of an ad, as well as “remix” an existing one.

How Does the AI Tool Work?

This is how someone might go about making an ad using TikTok’s AI tool.

Quote from Getty Images

“This collaboration offers seamless integration into TikTok’s Symphony Creative Studio, giving brands and businesses direct access to our vast library of millions of premium images and videos, ensuring they can create powerful, engaging TikTok-first content with ease,” Peter Orlowsky, Getty Images’ senior vice president of global strategic partnerships said in the announcement.

Conclusion

The integration of Getty Images’ licensed content with TikTok’s AI ad creation tool offers a new level of flexibility and creativity for advertisers. With the ability to use AI-generated content, including AI avatars, advertisers can create engaging and dynamic ads that stand out in the TikTok feed. This partnership is expected to revolutionize the way advertisers approach video content creation, making it easier and more efficient than ever before.

FAQs

Q: What is the Symphony Creative Studio?
A: The Symphony Creative Studio is an AI-powered video generation tool that allows advertisers to create high-quality videos quickly and easily.

Q: What kind of content can I create with the AI tool?
A: The AI tool can generate a video based on a product description, add an AI avatar to “speak” about it, and even incorporate AI-powered dubbing in different languages.

Q: Can I use the tool to generate multiple versions of an ad?
A: Yes, the tool allows you to generate multiple versions of an ad, as well as “remix” an existing one.

Q: What is the benefit of using Getty Images’ licensed content?
A: Using Getty Images’ licensed content offers a vast library of millions of premium images and videos, giving brands and businesses direct access to high-quality content for their ads.